Friday, January 26, 2007

Staging: A New Twist on an Old Marketing Idea



If you are not familar with the term staging you soon will be...especially if you plan on selling your home in the near future. We all know that the first 30 days of marketing a home are the most important. If the home is well priced, in good shape in a good location this is when the most excitement is generated. Think of it like going on a first date. We want to make a great impression. We want to be seen at our best. This is the time frame when staging is most effective.

Anyone who has visited a new home tract has seen staging. Many people visit new homes to pick up ideas on colors, cabinetry, new trends, and ideas about furnishings. Until recently the model home appeal was only available to those in the trade, those with lots of money or who had connections. For the normal seller the cost of having someone come into your home was prohibitive and sellers relied on an experienced agent to help guide them on the best ways to spruce up their homes. An experienced agent can offer many valuable tips on marketing your home but we just don't have the resources of a good stager. My favorite stager has a vast array of accessories and furniture at her fingertips.

Today there are a number of stagers available for consultation with homeowners. The prices vary as to services offered and the needs of the job. If you just need furniture rearranged and better placement of pictures and decorating items prices are very reasonable. For larger projects that require new paint, landscaping and adding furnishings and decor the price rises based on the amount of services needed.

Whatever your needs obtaining the services of a good stager can add thousands of dollars to your bottom line.

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